Bert Smith Subaru
is a proud participant in the Subaru Military Incentive Program and would like to thank the men and women actively protecting our great nation.

Eligible participants include active duty and reserve personnel of the U.S Armed Forces (Air Force, Army, Navy, Marines, National Guard and Coast Guard) and their spouse or domestic partner residing in the same household (address verification required).

* This special pricing is non-transferrable and does not extend to other family members such as parents,  siblings, children, etc.

* This program is not extended to retired military personnel.

* Vehicles purchased/leased under the program must be registered, titled or leased in the name of the eligible participant (or spouse/domestic partner) for personal noncommercial use or transportation.

* Participants are required to present verification of active military status such as 1) Most recent Leave and Earnings Statement (LES), 2) Department of Defense correspondence attesting to duty status or 3) Subaru Military Status Eligibility Certificate.

Vehicle Limit and Eligibility:
Participants are eligible to purchase or lease two (2) new vehicles within a twelve month period. This offer extends to New untitled vehicles only, in stock or ordered. From time to time specific models may be excluded or temporarily held from the program as determined by Subaru of America. Please contact us for current eligible vehicles.

Vehicle Pricing:
Subaru Military Incentive pricing for the purchase or lease transaction is based on a below invoice amount. Due to advertising restrictions, we cannot publish the exact discount. Please contact us for those details.

Also, all Military Program new vehicle purchases must be further reduced by all applicable zone, regional, customer or dealer incentives or rebates, including customer cash, dealer cash, finance cash or lease cash in effect at the time of purchase.

Military pricing cannot be combined with any other Subaru of America promotional offers, coupons (such as auto show or internet coupons) or direct offers (except Subaru Guaranteed Trade Program (GTP), $500 Subaru Added Security Maintenance Plan Coupon or Subaru Reward Dollars.

This is a non-negotiable price for all participants with valid Military Identification.

Additional rules and restrictions may apply and may be changed by Subaru of America or when applicable, Bert Smith Subaru at any time. Please contact us for the most current information and vehicle restrictions. If you inquire for additional information through our website please make sure to include, MILITARY INFO, in your comments. Offer is subject to verification of eligibility.

Bert Smith Subaru

3333 38th Ave N
Directions Saint Petersburg, FL 33713

  • Sales: (727) 322-7400
  • Service: (727) 322-7400
  • Parts: (727) 322-7400


  • Monday 09:00am - 08:00pm
  • Tuesday 09:00am - 08:00pm
  • Wednesday 09:00am - 08:00pm
  • Thursday 09:00am - 08:00pm
  • Friday 09:00am - 08:00pm
  • Saturday 09:00am - 06:00pm
  • Sunday 11:00am - 05:00pm

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